10 Tips for Listing Your Website for Sale

  1. Try to prepare for the sale at least 2 months beforehand. During this period you must log all of your traffic, earnings and expenditure preferably with screenshots. Proving income is essential if you want to get a fair price for your site as it effectively guides them towards the true value of your site based upon multiples of monthly earnings. The first thing potential buyers ask is how much is this site currently making? followed by how much traffic is getting and then how could I increase both of these effectively?. If you leave the last question unanswered in the buyers mind they will be much less likely to make a bid. It isn’t enough to say that a site has potential, you must provide examples of this. For example as a gesture of goodwill you could forward on a few concrete ideas for linkbait to the buyer.
  2. If you buy a site with the purpose of resale in mind, wait 2 months and create truly explosive/controversial content. Remember your reputation isn’t as much at stake as it would be with blogs that are easily attributed to you so you can get off with a lot more!
  3. If you want a quick sale, don’t start your auctions at ridiculously low prices. Buyers are probably more impatient than sellers and want to resolve the deal quickly, so set a realistic start price (for me this is normally the Reserve Price – 20%). I’m tired of seeing auctions start at $5 on Digitalpoint when the seller is expecting $1,000+! This isn’t Ebay! You aren’t selling fucking lampshades!
  4. Be completely honest about your site. If your site is in decline, provide valid explanations along with some suggestions to stop the rot. Be open with your motives for the sale in order to reassure buyers of the sites stability. Everything you can do to reassure the buyer will make a BIN bid that much more likely.
  5. Be realistic with the BIN price. If you can only provide proof of 2 months of income then you’ll be chancing your luck setting the BIN at monthly revenue x 10.
  6. Monetize your blog properly before listing it for sale. Technology blog owners are particularly susceptible to receive poor prices for their websites especially if they have only implemented contextual advertising (usually in the form of Adsense). For example this blog earnt around $2 in February in Adsense. That doesn’t mean that the blog is worth $20 at most (although some would disagree). The best way to monetize tech blogs is through paid links and reviews.
  7. Experiment with as many different revenue streams as possible before creating a listing. However if you’re still hellbent on giving away your 2 year blog with 200+ posts for under $100, feel free to give me a ring.
  8. From experience Sitepoint.com bidders seem to be a little more generous with bids than their counterparts over on Digitalpoint. This alone can justify the $20 listing fee that Sitepoint imposes.
  9. View your site portfolio as a sports team. Always ensure that you have at least 1 strong site that holds the team together during the rough periods through diverse sources of income. Dont be afraid to buy promising young sites just to flip them on again for a premium. You can use the profit to strengthen your best sites by buying paid reviews, WordPress plugins/templates or text links. Experiment with what formation works best for you.
  10. If you acquire a blog that hasn’t been updated in a while be sure to update it regularly for a few months before selling it on again. Itll make it easier for the new blogger to maintain the posting momentum.
  11. And finally, if you’re selling a blog try offering incentives shortly before the sale for posting comments on your posts. Install the Top Commenters plugin if you haven’t already. The idea is to make the blog appear as lively as possible in turn helping to attract more generous offers.

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