Creating a Brand New Site vs Purchasing a Preestablished Site

In the past week Ive been exploring a number of ways to boost my income quickly. Most of my efforts have been concentrated into my spoof Goth blog, which is just over 6 months old. Googlebot seems to be very reluctant to index the site and when it does it normally stops at the front page, so it can take around a fortnight for it recognize new content Ive created. Most times it wont index all of the pages correctly which is really frustrating. So whats the answer?

I’ve shifted my priority from creating content on my gothic site to my drunken site. Why? Well Drunken drunken over 2 and a half years old, is PR5 and ranks well for a lot of competitive phases. If I were to write and publish an article now, I’m pretty sure that the post would appear in Googles index within 48 hours. This means that I can create some momentum and maximize my return on investment quickly.

Since Gothic is still in the Google Sandbox it may take another few months for it to start well for popular keyphrases. In the meantime I’m going to continue to create a steady flow of content on each site and let the link popularity of Drunken to boost Gothic.

Now the question is, should you start off with a new domain or buy an old website? It depends of course upon your motifs. If you’re more interested in creating a high ROI over a short period of time by all means consider buying an existing website.

Whilst the initial outlay will always be more than starting afresh, you often have a platform from which to take the site to the next level. The only problem is it might be difficult identifying with the previous owners branding, requiring an adjustment in your approach to copywriting.

There are risks involved obviously, which is why its important to carry out extensive research on the domain beforehand. Here are few pointers to help you get started.

Always ask the owner why they are selling their website. Have they taken it as far as they can? Is it in decline? Is it difficult to maintain? If you owned the website why would you want to sell it?
Ask to see several screenshots of the sites referrals. Some traders will sell websites whose only form of traffic is from sites within their network. Shortly after the sale the seller will remove the link, leaving you with an inactive site.
Verify that the links are genuine by performing a search within Google. Alternatively you could try out the Page Strength SEO or Blog Juice Calculator to check the websites popularity.

The biggest problem is finding a website that’s in your niche. Thats why it can be a great idea to make a Want to buy request over on Digitalpoints Site Sales Forum. From here you can describe what type of website your after and its ideal specifications (Pagerank, link popularity, domain age etc).

Alternatively you could try emailing the webmasters of inactive sites asking if they’re interested in selling their site. The only problem is many of the owners will not have much knowledge about transferring websites and may therefore be reluctant to accept your offer.

On the flip side, you could just land a bargain if they’ve lost all interest in their website. Try a Google Search for something like there will be no more updates, this is my final update to find pages like this, they are out there and its just a case of being inventive with your search terms.

From now on I’ll definitely give more thought to buying an old website than starting afresh. I just cant bear spending 6-9 months ranking for absolutely nothing any longer!

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